Crisis ‘Send a Singer’ Christmas online fundraising campaign hits its £1m target

Back at the end of October I wrote about an innovative online corporate fundraising campaign that our team at WWAV Rapp Collins had just developed for homelessness charity Crisis.

Based around the microsite Sendasinger.com, the idea was for companies to replace their traditional Christmas cards with video e-cards of carols sung by choirs made-up of folks who have been helped through Crisis projects - and the target was to raise £1 million.

The great news is that this ambitious target has now been met! A success celebrated through a double page advertisement in the Financial Times today (using space donated by the paper) listing all of the companies who took part.

All in all, a great example of how the video capabilities of today’s high speed internet can be used to deliver innovative, fun, and highly successful online fundraising.

Anyone else out there using video to raise money from either corporate or individual donors? If so, let us know how you’re getting-on by using the comment function below.

Christmas online corporate fundraising from Crisis

With Christmas just around the corner, we recently launched a fun online corporate fundraising campaign for UK homelessness charity Crisis - aiming to raise £1million by getting corporate sponsors to replace their traditional Christmas cards with a ’singing’ video e-card.

Depending on the company’s Christmas card budget, at the microsite sendasinger.com they can select a four, eight, or fourteen piece choir, made-up of people who have been helped through Crisis projects. Every video e-card card is personalised to the sponsoring company for distribution to their own address list, and all companies taking part will also be formally thanked through double-page advertisements in the Financial Times.

The fun, seasonal approach certainly seems to have struck a chord with companies preparing for Christmas, with a range of organisations already signed-up. So, here’s hoping the campaign reaches its £1million target by 25th December.

UPDATE… Great news - we hit the £1million well before the 25th!