Posted by Bryan on October 4, 2007
If you’re interested in SMS fundraising then take a look at mobileactive.org, which promotes the use of mobile phones for all forms of civic action.
As well as providing lots of data relating to worldwide mobile phone use (usefully split by country) and a very active blog, you can also download a number of strategy guides - including one on using mobile phones in fundraising campaigns.
You need to register to use the site and download the guides, but it’s completely free and well worth a look if you’re thinking of adding mobile communications to your fundraising or advocacy programmes.
You might also have a think about the potential of t-shirts that text back - which I spotted a while ago.
Posted in Fundraising, Mobile, SMS | No Comments »
Posted by Bryan on July 25, 2007
I originally mentioned this on livinginadigitalworld.com a couple of months back, but it’s such a fun idea that I thought it worth mentioning here too.
Reactee is a great online t-shirt site which not only offers shoppers the opportunity to share their views on any subject that takes their fancy through a personalised t-shirt - but takes t-shirt communication to a completely new level by creating clothing that “texts back”.
Every Reactee t-shirt displays the wearer’s personal slogan plus a keyword and SMS shortcode. Anyone interested in knowing more about the slogan - or the wearer - can text-in the keyword and will automatically receive a response set by the wearer. The responses can be updated as often as the wearer wants, and they receive a notification each time someone texts their t-shirt.
So far, Reactee t-shirt wearers apparently range from those just looking for a personal response (“Am I hot?” seems quite popular) to those wanting to raise awareness of charities or political campaigns. One young Democrat has created an “Obama for President” t-shirt and updates her text response each week with a new reason to support him.
Seems like there could be real potential for charities with their own shortcode services already in-place to replicate the idea in support of their own campaigning or fundraising.
Posted in Mobile, SMS | 1 Comment »
